Portfolio
Hi, I’m Andrea! I’m a writer and social media specialist with more than 10 years of experience working in creative spaces within the arts, media, and entertainment industries. My specialty is transforming ideas and information, often complex topics or multifaceted themes, into communications that are purposeful, easy to digest, and engaging to their intended audience. My specializations include books and literature, music (especially classical and crossover), animals, language learning, and travel.
Services provided:
– Content writing, copy editing, and proofreading
– Social media marketing and editorial strategy
– Content production and project management
– Online video creation
Writing Samples
This blog series traces the journey of a young woman across life in seven different cities and countries, highlighting lessons learned from unexpected experiences and self-reflections of a 20-something-year-old traveler.
As the former lead of the English-language edition of The Cat Society website (owned by The Smart Arrow), I wrote these articles with a goal to entertain, inform, and engage the attention of curious cat lovers in a Facebook community of nearly 3 million followers around the world.
Written while I was part of the International Marketing Team of the music label Warner Classics (of Warner Music Group), these samples feature press releases and digests that I wrote for internal and external stakeholders, including global media.
Social Media Samples
These editorial overviews capture the scope of select social media and digital marketing campaigns that I managed, from content ideation and organization to copywriting, asset creation or production management, and execution on digital platforms.
Social Media Content Production
Social media video excerpt that I edited as part of the Maria Callas 100th Anniversary Year campaign, highlighting an impressive moment from a stage performance that was designed for strong performance in views and engagement (7k+ comments), as well as increased awareness for the anniversary campaign and interest in the Warner Classics YouTube channel, which hosted the full performance video.
Social media video excerpt that I edited for a “Throwback Thursday” post, utilizing this popular trend to boost the Warner Classics Instagram page with a post designed for strong performance in views (820k+) and engagement; the video also sparked renewed interest in one of the label’s top artists, Sabine Devieilhe.
Interview series with artist Bertrand Chamayou in the recording studio for his album Letter(s) to Erik Satie; for this social media series, I received unedited rushes of the interview material, from which I drew up an editorial strategy and designed paper edits, made music selections, and coordinated with a video editor to produce five pieces of social media content.
Interview series with artist Joyce DiDonato and conductor Maxim Emelyanychev on Handel’s opera Agrippina; for this video shoot, I coordinated preparation with a two-person video crew, oversaw on-site production at the Royal Opera House in London, and managed the editorial post-production, including paper edits, music sync, and internal and external approval.
As the sole creative behind my YouTube channel, launched in 2013, I have produced 300 original videos from concept ideation and writing to filming, editing and post-production, publication, sharing across other social media platforms, and community management.
A reflection on being nerdy in your 30s: I explore how this identity feels different as an adult than it did as a student and how it influences my day-to-day interests and approach to life.
Hobbies that have helped me learn languages: looking holistically at my multilingual journey, I discuss four unrelated interests that have contributed to my growth and development and ended up having positive side effects on how I tackle learning foreign languages.
Travel vlog in Stockholm: camera in hand, I invite my community to come along with me on my first trip to Sweden’s capital, where I discover its beautiful streets, historic past, and incredible pastries—all within the snowy backdrop of winter.
Decluttering my wardrobe before another move: in anticipation of moving apartments, I sort through my closet and pause for storytimes about when and where I bought certain items, places I was living at the time, and special memories that wearing them brings.
